How Loan Officers Can Use Niche Loan Products to Outshine the Competition
In today’s competitive mortgage market, it seems that an overabundance of originators rely on the same old, stale sales propositions. There is nothing inherently wrong with sticking to tried-and-true methods, unless the traditional levers originators have manipulated are no longer getting the same response from clients.
Ross Mortgage CEO Tim Ross was featured in the February issue of The Scotsman Guide to discuss how access to niche loan products can increase access to referral sources and help loan originators better serve their clients. To read the full article, visit Scotsman Guide.
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